#1. Visitors know what to do on a fabulous website. Why? Because you show them.

#2. Fabulous websites are easy to make updates to. They come with a plan for how to update them.

#3. Fabulous websites work on all major computers and web browsers.

#4. Even small companies and nonprofits should have fabulous websites.

#5. Fabulous websites find out what visitors want from them, then show them how to get it.

#6. Fabulous websites have a strategy to deal with growth, sudden exposure, and success.

#7. Fabulous websites are easy for people to find with search engines.

#8. Fabulous websites know their key audiences and core objectives. They’re designed to reach them.

#9. A fabulous application does something new. There is nothing innovative about saying “Me too.”

#10. Fabulous apps only include features people want. They aren’t bogged down with useless bells and whistles.

#11. People don’t need a manual to use a fabulous application the first time.

#12. People know how to get support for a fabulous application.

#13. A fabulous application just updates itself, without a lot of trouble.